Jawbone: the Rise and fall of the First Wearable Technology Company

 

One of the most innovative companies of the mid-2000s, Jawbone pioneered wearable technology with UP, the first wrist-worn fitness tracker. And it revolutionized sound with the first smart smart bluetooth headset and then with Jambox, the first smart wireless speaker. But product malfunctions, weak gross margins, inflated valuations and financing troubles would reverse Jawbone’s meteoric rise. In one of the most dramatic turns in Silicon Valley history, the company went from a nearly $4 billion valuation to liquidation. Read the rest of the story here….